Woman scanning a flat image marker on an oak table with a white phone

WebAR · Print and packaging

WebAR image tracking for print and packaging

WebAR image tracking turns your packaging, catalog or printed card into the start of a 3D experience. A phone camera recognizes the artwork and shows connected 3D content above it, right in the browser, with no app to install. Try it free with the demo target.

01See it in action

What is an AR image target?

An AR image target is the prepared artwork the camera recognizes: a label, a box, a page in a catalog or a card in the parcel. Once the camera finds it, the 3D content appears anchored to the image and stays in place as the phone moves.

Recognizes prepared artwork

Upload the image that shoppers will scan.

3D content anchored to print

Choose the 3D content that belongs to that image.

Opens in a phone browser

Shoppers point their phone at the print to see it appear.

Experience it yourself

Give the artwork another dimension.

02Interactive Demo

Your turn.
Give the artwork another dimension.

Explore the preview, then launch the demo to experience this product in your browser.

Makemetryon / Playground
3D & AR Image TargetDemo workspace
Woman holding a white phone with both hands above the Makemetryon image-tracking marker
Image TargetUses your camera

From print to AR

Bring print to life.

Point your camera at a printed image and see a 3D model appear on it, right in your browser.

Get your target ready

Open the sample image on another screen or print it before launching.

Open the image to scan ↗

Open the target on another screen or print it, then scan it with your phone.

Explore Image Target
03How it works

How WebAR image tracking works
on your website.

The camera recognizes a prepared image and anchors a 3D model to it. The experience runs in the browser while the physical artwork stays in view. Connect a physical campaign to an interactive product experience people can explore on their phone.

Your storefront
ONE IFRAME
Analysis results

Your storefront requests 3D. The same iframe opens the product viewer.

Works on any website

Add Makemetryon with one embed. No app, no coding headaches. Start for free.

04Pricing

Try it free. Plans from €49.

Test every solution free on your own website. When you go live, choose the plan that fits your catalog. One subscription covers every solution.

The right fit for you01 / 04

Free

Launch on your store today

€0

What you get

  • Up to 5 models
  • 1,000 VTO sessions
  • Unlimited bandwidth
Start for free
The right fit for you02 / 04

Starter

For growing catalogs

€49/ month

What you get

  • Up to 25 models
  • Unlimited VTO sessions
  • Unlimited bandwidth
Start for free
The right fit for you04 / 04

Enterprise

High-volume & scaling teams

€299/ month

What you get

  • Up to 200 models
  • Unlimited VTO sessions
  • Unlimited bandwidth
Start for free

Every plan includes unlimited bandwidth, a self-service dashboard and one production domain. Need a larger catalog or more domains? Talk to sales.See full pricing

05Questions

Frequently asked questions

What is an AR image target?

The prepared artwork the camera recognizes. Once detected, the connected 3D content appears anchored to it.

Do visitors need an AR app?

No. It runs in the browser. Visitors open the link and allow camera access.

What do I need to prepare?

The target artwork and the 3D model to show. Test recognition with the real print size, lighting and phone.

What makes a good image target?

Rich detail and contrast, with distinct shapes and edges. Avoid plain areas, repeating patterns and very glossy finishes.

Can I change the 3D content after printing?

Yes. The content is online, so you can update it without reprinting the artwork.

Can I try WebAR image tracking before paying?

Yes. Scan the demo target free on this page, then start for free with your own artwork.

06Get started

Your next chapter

Your products.
A new dimension.

Turn looking into trying. Give your customers a new way to experience your products, starting with your first one.

Start for free

Try every solution free

  1. 01

    Make it yours.

    Create your account and set up your project.

  2. 02

    Bring your products.

    Add your models and choose your experience.

  3. 03

    Go live.

    Embed it on your website and let customers try.