How to Measure Pupillary Distance at Home: 4 Methods Compared
A practical guide to measuring your PD without an optician — mirror, ruler, app, and webcam methods, with the real accuracy figures for each.
The Makemetryon Blog
Virtual try-on, explained properly
Practical guides on AR fitting, IPD measurement, face shape analysis, and 3D product viewers — for the retailers deploying them and the shoppers using them.
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AR Image Target Use Cases: Who Uses Them, and What For
Wine labels, museum walls, textbooks and packaging — where image tracking is actually deployed, what the published numbers show, and which figures do not survive a check.
Why Some Colors Make You Look Tired (and Others Don't)
Some shades light up your face and others drain it, and it is not random. A plain-language guide to color seasons, what they explain, and where they help.
Buying Glasses Online: The Three Questions Every Shopper Has
Do these suit me, will they fit, and how do they actually look? Online eyewear only converts when a store answers all three — here is what each one needs.
Face Shape Analysis in Retail: What It Is and When to Use It
Why face shape drives frame choice, the four shapes a classifier identifies, and five places the technology earns its keep in retail — plus where it does not help.
What the Virtual Try-On Statistics Actually Say
The widely quoted 94% conversion lift is not what it looks like. Here is where the virtual try-on numbers come from, which ones survive scrutiny, and which are recycled.
Why Diamonds Look Dull in Photos (and What Actually Fixes It)
A diamond produces three different kinds of sparkle, and a still photograph can only show one of them. Here is the optics behind that, and what it means online.
Why a Ring Never Looks the Same on Your Hand as in the Photo
Product photography flatters rings in predictable ways. Here is what a studio shot cannot tell you about scale, proportion, and how a ring sits on a real hand.
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GuidesStep-by-step walkthroughs for shoppers and retailers — measuring, fitting, and choosing with confidence. Read articles EyewearFrames, face shapes, prescriptions, and the optical retail experience online. Read articles JewelryRings, diamonds, and photorealistic 3D product presentation for fine jewelry. Read articles EcommerceConversion, returns, and merchandising research for online retail teams. Read articles EngineeringHow the AR, computer vision, and WebGL under the widgets actually works. Read articles