
Buying Glasses Online: The Three Questions Every Shopper Has
Do these suit me, will they fit, and how do they actually look? Online eyewear only converts when a store answers all three — here is what each one needs.
Frames, face shapes, prescriptions, and the optical retail experience online.

Do these suit me, will they fit, and how do they actually look? Online eyewear only converts when a store answers all three — here is what each one needs.

Why face shape drives frame choice, the four shapes a classifier identifies, and five places the technology earns its keep in retail — plus where it does not help.